How to Apologise for Killing a Cat

Rhetoric and the Art of Persuasion

How to Apologise for Killing a Cat
Guy Doza
RRP:
NZ$ 53.99
Our Price:
NZ$ 45.89
Hardback
h129 x 198mm - 256pg
1 Sep 2022 UK
International import eta 10-19 days
9781912454709
Out Of Stock
Currently no stock in-store, stock is sourced to your order
When Winston Churchill spoke in Parliament he convinced an empire to go to war. When Martin Luther King spoke in Washington he convinced millions to open their hearts. When Oprah Winfrey told her female viewers to think like queens, she was also using rhetoric. As we have, by using the rule of three (tricolon) to stress a point. Rhetoric - the art of persuasive speaking and writing - often gets a bad rap these days. In this dazzling, fast-paced guide, Guy Doza rescues it from the shadows and thrusts its immense power into the spotlight. Delving into compelling sayings from Ancient Rome to now, he shows how leaders, businesses, and even our own friends deploy rhetoric, often without our knowledge. He also reveals how to use persuasive language in your own life. * How to convince an investor to back your venture * What to say to a potential lover in a bar * And, the six rules of apology you should use if you accidentally run over the next-door neighbour' s cat. . .
An X-ray into the tactics of those trying to change our minds -- Stephen Krupin, Barak Obama' s speechwriter
Guy Doza is a speechwriter and trainer. He has a Master' s degree in Rhetoric from Royal Holloway, University of London, and uses its techniques in the speeches he writes for senior politicians and business leaders. He trains government speechwriters in logic and rhetoric.
Status: No local stock, title imported to order
ISBN-13: 9781912454709
Published: 1 Sep 2022
Published In: United Kingdom
Imprint: Canbury Press
Publisher: Canbury Press
Format: Hardback
Height: 129mm
Width: 198mm
Pages: 256

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