Digital Media and Society #: Facebook

Digital Media and Society #: Facebook
Taina Bucher
RRP:
NZ$ 37.99
Our Price:
NZ$ 32.29
Paperback
h209 x 152mm - 288pg
21 May 2021 UK
International import eta 10-30 days
9781509535170
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Facebook has fundamentally changed how the world connects. No other company has played a greater role in the history of social networking online. Yet Facebook is no longer simply a social networking site or social media platform. Facebook is Facebook. Taina Bucher shows how Facebook has become an idea of its own: something that cannot be fully described using broader categories. Facebook has become so commonplace that most people have a conception of what it is, yet it increasingly defies categorization. If we want to understand Facebook' s power in contemporary society and culture, Bucher argues, we need to start by challenging our widespread conception of what Facebook is. Tracing the development and evolution of Facebook as a social networking site, platform, infrastructure and advertising company, she invites readers to consider Facebook anew. Contrary to the belief that nobody uses Facebook anymore, Facebook has never been more powerful. This timely book is important reading for students and scholars of media and communication, as well as anyone seeking to understand the Facebook phenomenon.
' Taina Bucher has authored the best book to date in the rapidly growing literature on Facebook. It has rigorous analysis, theoretical nuance and sweeping empirical scope. It sets the standard for accounts of the platform and should be required reading for researchers and journalists grappling with what Facebook means for political, social and cultural life around the world. ' Daniel Kreiss, University of North Carolina' Taina Bucher is one of the best analysts of social media platforms we' ve got. Here, she insightfully focuses on Facebook from many complementary angles that together reveal how it has become an ever-present infrastructure in the feel of daily life, shaping our social and political worlds, whether we use it or not. ' Nancy Baym, Microsoft Research
Taina Bucher is Associate Professor in the Department of Media and Communication at the University of Oslo.

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