Driven: The Men Who Made Formula One

- Blurb -

Formula One is one of the biggest, wealthiest and most controversial sports on the planet. Yet it was created by a small clique of extraordinary men, whose mission and passion was to win, sometimes at all costs. They were from vastly different backgrounds but shared one quality that counted above all others: they were driven.In this account by Kevin Eason, a 30-year veteran with The Times of London, the lives of these men are revealed with all of their quirks and extravagant living. Driven: The Men Who Made Formula One tells how they transformed Formula One from a niche sport played out on primitive tracks surrounded hay bales and grass verges into a GBP1 billion empire inhabiting vast palaces of entertainment all over the world. Led by Bernie Ecclestone, the diminutive billionaire emperor, they created cars boasting space-age technology and transformed drivers from amateur gladiators into multi million-pound superstars of sport. Eason was privileged to have a ringside seat to see these men at work over 20 years and watch how they hatched lucrative deals, closed ranks to protect themselves and their sport yet fought like Mafia Dons, only to be pushed aside by the corporate world of big business.It was the end of an amazing era like no other in sport. But the men who built Formula One were driven like no others.