Chinese Television and Soft Power Communication in Australia

Chinese Television and Soft Power Communication in Australia
Mei Li
RRP:
NZ$ 160.00
Our Price:
NZ$ 144.00
Hardback
h229 x 152mm - 250pg
2 Dec 2019 UK
International import eta 7-19 days
9781785272028
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In the context of China's ascendancy, the world watches and listens. `Chinese Television and Soft Power Communication in Australia' discusses China's soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers - intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China's soft power message projection is in terms of congruence between projected and received frames, as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China's Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.
Mei Li holds a PhD in international communication from Macquarie University. Her media professionalism, public diplomacy and soft power research is at the intersection of international communication and international relations.
Status: Active
ISBN-13: 9781785272028
Published: 2 Dec 2019
Published In: United Kingdom
Imprint: Anthem Press
Publisher: Anthem Press
Format: Hardback
Height: 229mm
Width: 152mm
Spine: 25mm
Weight: 454g
Pages: 250

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