Word of Mouse

Word of Mouse
Marc Ostrofsky
Our Price:
NZ$ 21.99
Paperback
h213 x 140mm - 256pg
1 Dec 2022 US
International import eta 7-19 days
9781451668414
Out Of Stock
Currently no stock in-store, stock is sourced to your order
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The "New York Times" bestselling author of "Get Rich Click!" delivers cutting-edge advice for consumers and marketers on how to get the most from today's technology. Whether voluntary, involuntary, conscious, subconscious, or unconscious, the role we have assigned technology in our lives is a dominant one. "Word of Mouse" is a wake-up call for consumers and marketers who are immersed in technology but are sleepwalking through its impact. Taking the time to understand the "mind-body-Internet connection" is key to letting it work in your favor, in a way that is welcome, efficient, productive, and transparent. This book gives readers the tools they need to dig out from under the information overload. A brilliantly thought-out assimilation of trends, case studies, forecasts, and tips for getting "plugged in," "Word of Mouse" puts you in the driver's seat of the world's most powerful disruptive force to date.

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