Qualitative Research in Business and Management

Qualitative Research in Business and Management
Michael D Myers
RRP:
NZ$ 120.00
Our Price:
NZ$ 108.00
Paperback
h232 x 186mm - 364pg
12 Dec 2019 UK
International import eta 10-19 days
9781473912335
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An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, assesses the advantages and disadvantages of the different approaches. Key features: - Packed with case studies and excellent examples from first tier journals in business and management - An enhanced companion website - Chapters on writing up research and how to get your research published Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
'An excellent and invaluable resource for those interested in conducting qualitative research in the business and management field' - Catherine Cassell Professor of Organizational Psychology, Manchester Business School, UK 'This wonderful book corrects a multiplicity of misconceptions and gives much practical advice. I recommend it wholeheartedly not only for instructors and students of qualitative methods, but also for every business school dean, dean of research, member of a promotion and tenure committee, and member of an external review or accreditation committee' - M. Lynne Markus, The John W. Poduska Sr. Professor of Information and Process Management, Bentley University 'Michael Myers seems to have pulled off the almost impossible challenge of producing a research methods text book that is easy for a student to read, but is backed by sufficient scholarly references to constitute a reliable reference in the field' Professor Cathy Urquhart Acting Head of Research MMU and Chair of Digital and Sustainable Enterprise, Manchester Metropolitan University
Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.

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