Basics Fashion Management: A Practical Guide to the Fashion Industry (2nd Edition)

Concept to Customer

Basics Fashion Management: A Practical Guide to the Fashion Industry (2nd Edition)
Virginia Grose
RRP:
NZ$ 49.99
Our Price:
NZ$ 38.74
Paperback
h230 x 160mm - 176pg
25 Feb 2021 UK
International import eta 7-19 days
9781350079670
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There' s also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

Basics Fashion Management #03: Fashion Promotion: Building a Brand Through Marketing and Communication
A Practical Guide to the Fashion Industry: Concept to Customer
An Introduction to Fashion Retailing: From Managing to Merchandising
Basics Fashion Management: Visual Merchandising for Fashion

Virginia Grose has over 30 years' experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Wal-Mart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.
Status: Active
ISBN-13: 9781350079670
Published: 25 Feb 2021
Published In: United Kingdom
Imprint: Bloomsbury Visual Arts
Publisher: Bloomsbury Publishing PLC
Format: Paperback
Height: 230mm
Width: 160mm
Pages: 176

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