The Next Big Asian Brands

Who Will Emerge Stronger and Smarter in the Post-Covid World?

The Next Big Asian Brands
Joerg Dietzel
RRP:
NZ$ 42.99
Our Price:
NZ$ 38.69
Paperback
h216 x 133mm - 144pg
31 Oct 2022 SNG
9789815009644
Out Of Stock
Currently no stock in-store, stock is sourced to your order
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Alibaba, Samsung, Toyota - Asia is home to some of the world' s biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing? Take a deep dive into Asia' s most promising brands, ranging from Korea' s fast-expanding Go Pizza and Singapore' s Kinobi edu-tech platform to Vietnam' s automobile wunderkind, VinFast. Through wide-ranging interviews with the brands' founders and management teams, author Joerg Dietzel uncovers what makes each of them tick, and distills invaluable lessons for every business out there looking to take off in the post-Covid world.
Joerg Dietzel has worked with brands for over 30 years - running agencies in London, Berlin, Beijing and Singapore, heading the marketing department for Audi Korea 2013-2016 and serving as global Head of Creative at Audi HQ 2017/18. In 2005, Joerg founded his own brand consultancy in Singapore and started teaching strategic brand management and advertising at the Singapore Management University. Joerg is the author of Touch: Building Your Brand in the Experience Economy (2020) and Create, Connect, Convince (2010).
Status: Indent title, imported to order
ISBN-13: 9789815009644
Published: 31 Oct 2022
Published In: Singapore
Imprint: Marshall Cavendish International (Asia) Pte
Publisher: Marshall Cavendish International (Asia) Pte
Format: Paperback
Height: 216mm
Width: 133mm
Pages: 144

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