Marketing (2nd Edition)

Real People, Real Choices

Marketing (2nd Edition)
Michael R Solomon, Jan Charbonneau, Greg W Marshall, Elnora W Stuart
Paperback
Not defined - 576pg
18 Nov 2011 NZ
University of Canterbury
Locally sourced in NZ eta 5-15 days
9781442552722
Out Of Stock
Temporarily unavailable or Out of stock
Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.
Status: No local or imported stock presently available
ISBN-13: 9781442552722
Published: 18 Nov 2011
Published In: New Zealand
Imprint: Pearson Education New Zealand
Publisher: Pearson Education New Zealand
Format: Paperback
Pages: 576
Dewey: 658.8

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