Marketing Communications (4th Revised Edition)

Marketing Communications  (4th Revised Edition)
John Egan
RRP:
NZ$ 168.99
Our Price:
NZ$ 143.64
Paperback
h246 x 189mm - 432pg
14 Jan 2023 UK
Eta 3-5 days from NZ Market Release
9781529781212
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How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In Marketing Communications, John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The text covers all the important topics relevant to your course, as well as key issues such as ethical marketing and the changing face of communications which will help improve your grade. There is also a full companion website with key revision tools to help you succeed. With examples ranging from HSBC to Lady Gaga, One Direction and the Olympics, Marketing Communications will not only help you to do well in your course, it will give you solid foundation for working in the industry in the easiest way possible, but making it fun along the way.
John Egan has done an excellent job in the latest comprehensive edition of Marketing Communications: he combines a compelling writing style and excellent exemplification with stimulating case studies and up-to-date theoretical content. This text is an excellent choice for communication researchers and students studying a programme or module on marketing communications. -- Professor Paul Baines
Professor John Egan, is Head of the Department of Marketing at Regent's University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors. Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook 'Relationship Marketing' is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin. He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. Prior to his appointment at Regent's University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.

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