Human-Driven Experience

The Battle for Trust in t he Digital Age

Human-Driven Experience
R Harles
RRP:
NZ$ 71.99
Our Price:
NZ$ 61.19
Hardback
h229 x 152mm - 256pg
27 Oct 2022 US
International import eta 10-30 days
9781119812982
Out Of Stock
Currently no stock in-store, stock is sourced to your order
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Explore the human side of the latest digital technologies and trendsIn Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you' ll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand' s promise to consumers. You' ll also find:Strategies for creating end-to-end digital experiences that hit home with consumersTechniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brandsIncisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about itPerfect for executives, managers and other business leaders, Human-Driven Experience is also a can' t-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that' s been turned upside down by digital technologies.
ROBERT HARLES is responsible for developing Accenture Song' s offerings in social media and emerging channels around the world. He creates digital programs that drive measurable strategic impact for clients worldwide. He has extensive experience creating successful digital businesses in the areas of strategy, digital design and marketing, social media and emerging channels.

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