How Your Brain Is Wired

An Owner's Manual

How Your Brain Is Wired
Crawford Hollingworth, Cathy Tomlinson
RRP:
NZ$ 53.99
Our Price:
NZ$ 42.65
Paperback
h234 x 153mm - 320pg
19 Jan 2023 UK
International import eta 10-19 days
9781800181861
Out Of Stock
Currently no stock in-store, stock is sourced to your order
As 95 per cent of our brain activity carries on at a subconscious level, we' re not always aware of why we think what we think and do the things we do. Sometimes these subconscious wirings can make us think or act in ways that are not optimal for our happiness - they can bring out the illogical in us all. How Your Brain Is Wireddraws on recent breakthroughs in our understanding of how the brain really works, empowering the reader to take control over their own behaviour. Full of insight and practical advice, it equips you with a toolkit of simple changes you can put into action to:reduce conflict and anxietyachieve a positive mindsetmake better decisionshave more funand reach new goals. This book is about rewiring your attitudes; re-seeing yourself and your choices. It reveals something rather magical: how tiny tweaks to your behaviour can be all you need to deliver a big, sometimes thrilling, reboot to your life.
Crawford Hollingworth is a behavioural change expert and co-founder of The Behavioural Architects, a consultancy that works with some of the biggest companies and organisations around the world. He writes and lectures regularly on how new knowledge from the behavioural sciences can enable behavioural change. Cathy Tomlinson is a behavioural researcher with years of consumer research experience. She led the book' s volunteer ' brain team' on their journey of discovery and empowerment.

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