How Ideas Are Born

Graphic Designers on Creative Processes

How Ideas Are Born
Miguel Angel Perez Arteaga
RRP:
NZ$ 65.00
Our Price:
NZ$ 52.00
Paperback
h210 x 148mm - 304pg
6 Dec 2022 SP
Locally sourced in NZ eta 7-15 days
9788417656935
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In this book experienced and well known graphic designers explain us the key thoughts behind their concepts and production processes. Ideas are not born alone. They come from a process to a large extent organised and rational but sometimes unconscious and magical. In this book we can enjoy and learn from the creative processes of great graphic designers and creative voices around the world. Here we can find impulsive design versus more cerebral design; radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive and socially oriented design. 26 designers from 15 countries show us their workspaces, their personal notebooks and their creative processes. They teach us the keys to understand what is behind those magnificent works that inspire, thrill, impact or invite us to action. In this book the creative process itself is inspiration, a unique guide to creativity with storytelling and lessons on how to live your best creative life. AUTHOR: Miguel Angel Perez Arteaga is a graphic design and communication expert and co-founder of the design studio Batidora de Ideas.
Miguel Angel Perez Arteaga is a graphic design and communication expert and co-founder of the design studio Batidora de Ideas. Author and illustrator of twelve children' s books published in Spain, Mexico and Brazil, he is also the author of the book Creatividad: curiosidad, motivacion y juego (Creativity: curiosity, motivation and play) in the series "[Re]thinking education" published by Prensas de la Universidad de Zaragoza. He participated in the exhibitions "Ready to Read: Book design from Spain, a selection of the best books published in Spain" (New York, Washington, Mexico, Buenos Aires, Sao Paulo, Madrid and Lisbon) and "Ilustrisimos: An overview of children and young adults' illustration in Spain" at the Bologna Book Fair. A finalist in the Daniel Gil Awards (Spain) and the Biennial of Illustration of Amarante (Portugal), he has had numerous individual and collective painting, photography and illustration exhibitions. Miguel Angel Perez Arteaga is a lecturer in the Marketing Department of the University of Zaragoza (Spain).
Status: Active
ISBN-13: 9788417656935
Published: 6 Dec 2022
Published In: Spain
Imprint: Hoaki
Publisher: Hoaki
Format: Paperback
Height: 210mm
Width: 148mm
Pages: 304

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