Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
Nedra Kline Weinreich
RRP:
NZ$ 254.00
Our Price:
NZ$ 220.00
Trade Paperback
h279 x 215mm - 328pg
8 Dec 2010 US
Lincoln University
MKTG202
International import eta 7-19 days
9781412953696
Out Of Stock
Currently no stock in-store, stock is sourced to your order
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Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications.Completely revised and updated, the Second Edition includes:- Material related to the rise of the internet and social media has been added to reflect major changes in the way social marketing is being done.- A new case study has been added to reflect current trends.- More on the emotional component to marketing.- More in-depth information on communications theory has been added- More on ethics has been added- More on current channels (social networking sites, online gaming, entertainment education) has been added
Status: Active
ISBN-13: 9781412953696
Published: 8 Dec 2010
Published In: United States
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Format: Trade Paperback
Height: 279mm
Width: 215mm
Pages: 328

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