Through a series of critical and informative chapters covering historical and contemporary theory, "The Fashion Design Reader" explores the multi-faceted nature of fashion design and its associated contexts, processes and methodologies. This colour illustrated book takes a practical look at more advanced approaches to fashion drawing, working with colour media, computer-aided design for fashion, research processes, working with sketchbooks to develop and evaluate creative ideas and building collections. Pattern making and manufacturing processes are also considered in relation to formulating and creating prototype samples in the design studio. Understanding the external fashion market environment and its seasonal nature is considered in relation to professional contexts that include how to interpret and understand a design brief, targeting and preparing a fashion portfolio for an interview and defining career goals for professional employment opportunities.
For a reader who is considering this career path or beginning their coursework, the text gives a very clear and comprehensive understanding of fashion design. It's excellent at covering the primary areas of the fashion design industry. Steven Faerm, Parsons, The New School for Design, USA Clearly defines the field of apparel and fashion design. First year students have ordered this title independently after being exposed to the title and contents in class. The chapters and concepts are concise and clearly presented ... The textbooks produced by AVA are reasonably priced, well structured and of valuable insight relative to the complex fashion industry from experienced individuals. The writing language is easy to read for a novice, and provides a depth of perspective and insight through which seasoned professionals can make new interpretations. Gayle Ramsden, University of the Fraser Valley, Canada This highly and well-illustrated volume by Hopkins (Winchester School of Art, UK) is designed to assist fashion design students ... to gain an understanding of the key functions and processes that comprise the design, construction, and production of fashion prototypes or collections. It could easily serve as a textbook in any introduction to fashion design, fashion drawing, pattern design, haute couture design and production, or any related courses. It is interspersed with Q&A sessions with professionals in the field. Included are chapters on the fashion figure (covering drawing and illustration techniques); color and fabric; crafting prototypes (from studio through draping, sewing, muslin/toile, and samples); collections (including pricing and presenting a collection); and portfolio and professional practice (answering questions such as what a buyer does). Also featured are a bibliography for further reading, discussion questions, and activities. This will be a useful addition for technical/vocational programs or extremely comprehensive fashion collections. Summing Up: Recommended. Lower- and upper-level undergraduates, two-year technical program students, practitioners, and general audience. C. Stevens, Lake Forest College, Choice review, June 2012 The book has a very comprehensive approach to fashion design. Concepts have been elucidated in a way so as to facilitate easy understanding. It would be most helpful for beginners. Banhi Jha, National Institute of Fashion Technology, India A well written and thoughtfully presented complete book for both students and academics. Vandana Narang , National Insititute of Fashion Technology, India
John Hopkins worked as a womenswear designer at Jaeger and Burberry for over ten years. His teaching career began in the United States, where he served as chair of Fashion at Savannah Colege of Art and Design, before taking up his current position as head of Fashion and Textiles at Winchester School of Art, UK.