Digital Makeover

How L'Oreal Put People First to Build a Beauty Tech Powerhouse

Digital Makeover
Beatrice Collin, Marie Taillard
RRP:
NZ$ 47.99
Our Price:
NZ$ 40.79
Hardback
h233 x 157mm - 224pg
20 Apr 2021 US
International import eta 10-30 days
9781119706106
Out Of Stock
Currently no stock in-store, stock is sourced to your order
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Get an insider' s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L' Oreal Put People First to Build a Beauty Tech Powerhouse examines L' Oreal' s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L' Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L' Oreal' s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company' s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership and digital strategies.
Status: Active
ISBN-13: 9781119706106
Published: 20 Apr 2021
Published In: United States
Imprint: John Wiley & Sons
Publisher: John Wiley & Sons
Format: Hardback
Height: 233mm
Width: 157mm
Spine: 25mm
Weight: 408g
Pages: 224

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