A Degree in a Book: Marketing

Everything You Need to Know to Master the Subject - in One Book!

A Degree in a Book: Marketing
Joel Jessup, John Jessup
RRP:
NZ$ 47.99
Our Price:
NZ$ 39.59
Paperback
h220 x 250mm - 256pg
20 Jan 2022 UK
International import eta 10-19 days
9781839408700
Out Of Stock
Currently no stock in-store, stock is sourced to your order
A concise and fascinating guide to the areas covered by a first degree in marketing.
John Jessup. John started his first job in advertising in 1973, as a junior art director, moving to a number of different agencies including Ogilvy and Mather, where he rose to the position of creative group head. In 1981 John started his own agency, with Neill Barker. Barker Jessup and Partners traded successfully until 1986 when it merged with another agency. At Woollams, Moira Gaskin O' Malley, he helped win prestigious accounts including Virgin Atlantic and the RAC. He joined Leo Burnett in 1992 in the position of creative director. There John worked almost every piece of business in their extensive portfolio. He was responsible for award-winning work on the Kellogg' s, McDonald' s, Walt Disney, Proctor and Gamble and Unicef accounts among many others. Joel Jessup. Joel has worked as a scriptwriter, show developer and author for over 20 years. Starting while he was still at college in 1998 he worked primarily as a children' s writer. He wrote an animated feature film that was nominated for a Goya award with another currently in development. He also worked with various online creators in making humorous viral content as well as briefly working on projects for Leo Burnett and Unicef. For two years he worked as a mentor at the School of Communication Arts 2. 0. Since 2011 Joel has written seven non-fiction and fiction books and contributed research material to several others.

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