Crafting Luxury

Craftsmanship, Manufacture, Technology and the Retail Environment

Crafting Luxury
Mark Bloomfield, Shaun Borstrock, Silvio Carta, Veronica Manlow
RRP:
NZ$ 85.99
Our Price:
NZ$ 73.09
Paperback
h244 x 170mm - 224pg
30 Jun 2022 UK
International import eta 10-30 days
9781789385809
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An exploration of the many issues and debates that surround the idea of luxury.The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider' s view of this complex world.
Mark Bloomfield is a digital craftsman and artist based at London' s iconic Oxo Tower. He is visiting professor of design, innovation and technology in the School of Creative Arts at the University of Hertfordshire. Mark has designed for some of the most influential and prominent designers, including Asprey, and Vivienne Westwood. Additionally, he has worked in film and TV making jewellery for Titanic, Judge Dredd, Braveheart and Gentleman Jack. Mark creatively combines traditional craft techniques with advanced digital processes. Shaun Borstrock is Associate Dean; Business, Innovation and Projects and is Head of the Digital Hack Lab, In Pursuit of Luxury and Creative Ideas in the School of Creative Arts at the University of Hertfordshire. He is interested in design-led innovation where design comes first - not as a service to fulfil a business strategy, but as a visionary path where design is considered to be an intrinsic part of decision making. Shaun' s research evaluates notions of luxury that seem far removed from today' s world of excessive consumption. Silvio Carta is an ARB and RIBA architect, fellow of the Royal Society of Arts and Head of Art and Design at the University of Hertfordshire, where he is also Director of the Professional Doctorates in Fine Arts (DFA) and Design (DDES). His research focuses on computational design and spatial aspects of design. Silvio is head of the editorial board of Seoul-based C3 Magazine, editor of AMPS Architecture Media Politics and Society (UCL Press) and the author of Big Data, Code and the Discrete City (Routledge 2019) and Machine Learning and the City Reader (Wiley 2022). Veronica Manlow is an associate professor at Brooklyn College' s Murray Koppelman School of Business in the Business Management Department and the Academic Director of the Blackstone LaunchPad at Brooklyn College, a programme focused on entrepreneurship. She is one of the directors of the In Pursuit of Luxury (IPOL) professional association and co-editor of the IPOL journal Luxury Studies.

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