Brand Now: How to Stand Out in a Crowded, Distracted World

Brand Now: How to Stand Out in a Crowded, Distracted World
Nick Westergaard
Our Price:
NZ$ 35.00
Paperback
h229 x 152mm - 240pg
13 Sep 2022 US
International import eta 7-19 days
9781400242719
Out Of Stock
Currently no stock in-store, stock is sourced to your order
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With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning Reinforce it with the right touchpoints Hone your brand's unique story Share it through engaging content Cultivate a sense of community Craft a coherent experience Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

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