The Brand Book

An Insider's Guide to Brand Building for Businesses and Organizations

The Brand Book
Daryl Fielding
RRP:
NZ$ 50.00
Our Price:
NZ$ 40.00
Paperback
h198 x 144mm - 232pg
6 Oct 2022 UK
International import eta 7-19 days
9781529420173
Out Of Stock
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The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.
Status: Active
ISBN-13: 9781529420173
Published: 6 Oct 2022
Published In: United Kingdom
Imprint: Quercus Publishing
Publisher: Quercus Publishing
Format: Paperback
Height: 198mm
Width: 144mm
Spine: 24mm
Weight: 480g
Pages: 232

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