Better for You

Entrepreneurs Who Broke Big Soda's Stranglehold on the USA and NZ

Better for You
Lisa A Lewis
RRP:
NZ$ 35.00
Our Price:
NZ$ 28.00
Paperback
h215 x 140mm - 192pg
2 Aug 2021 NZ
Locally sourced in NZ eta 7-15 days
9780473570187
Out Of Stock
Currently no stock in-store, stock is sourced to your order
...there was an unwavering belief in the goodness of milk and orange juice. Soda energized and pleased palates without suspicion. THEN CAME A RECKONING... BETTER FOR YOU examines the rise of a global healthy drinks market and presents case histories of entrepreneurs who dared to create 'better for you' beverages' enduring American brands and burgeoning New Zealand lifestyle drinks, Phoenix Organic, Karma Cola, Chia Sisters, Aotea Native Tonics & King of Kiwi. How did Phoenix Organic, an iconic Kiwi brand, come to be foreign-owned? How is Karma Cola going head-to-head with Big Soda? How does leadership from Chia Sisters founders dismantle Tall Poppy culture? Why did a successful Maori-led drink brand choose to forgo export? Included in BETTER FOR YOU is a 'behind the scenes' account of Kiwi, Glenn Elliott, who travels to the USA to 'give it a go' with his artisanal kiwifruit drink brand. Much more than a business book, BETTER FOR YOU, shows connections between products and consumers, Americans and Kiwis, and posits how commerce can relate to leading authentic, healthy, and responsible lives.
Status: Active
ISBN-13: 9780473570187
Published: 2 Aug 2021
Published In: New Zealand
Imprint: Self Published
Publisher: Self Published
Format: Paperback
Height: 215mm
Width: 140mm
Pages: 192

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