Behavioural Economics

Psychology, Neuroscience, and the Human Side of Economics

Behavioural Economics
David Orrell
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NZ$ 24.99
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NZ$ 19.99
Paperback
h198 x 129mm - 176pg
7 Jan 2021 UK
International import eta 7-19 days
9781785786440
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For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ' utility' . Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don' t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ' cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
David Orrell is a scientist and writer of books on science and economics. His latest books are Economyths: 11 Ways Economics Gets It Wrong (Icon Books, 2017), and Quantum Economics: The New Science of Money (Icon Books, 2018).
Status: Active
ISBN-13: 9781785786440
Published: 7 Jan 2021
Published In: United Kingdom
Imprint: Icon Books
Publisher: Icon Books
Format: Paperback
Height: 198mm
Width: 129mm
Pages: 176

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