Authentic

A Memoir by the Founder of Vans

Authentic
Paul Van Doren
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NZ$ 59.99
Hardback
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In the tradition of bestsellers such asShoe Dog,Authenticis a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world' s most iconic brands. You may not know their creator, but you certainly know the shoes: for more than a generation, Vans shoes have been synonymous with cool. Now in this refreshingly candid memoir, meet Paul Van Doren, the charismatic founder of Vans-the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colourful SoCal vibe, and famous for its people-oriented company culture. In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old "service boy" at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognised brand with billions of dollars of annual revenue. Authentic details Van Doren' s personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits.
Paul Van Doren is the founder of Vans, the world' s most groundbreaking shoe brand. He led the company from its inception in 1965 until 1988. Two of his children are still leaders at Vans. Now entering his ninth decade, he continues as a valued brand ambassador and the enduring inspiration for the company' s unique culture.