Alien Thinking

How to Bring Your Breakthrough Ideas to Life

Alien Thinking
Cyril Bouquet, Jean-Louis Barsoux, Michael Wade
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NZ$ 40.00
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NZ$ 32.00
Paperback
h234 x 153mm - 304pg
18 Mar 2021 UK
International import eta 7-19 days
9780241481981
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9780241481974 UK Hardback $40.00

Unleash your imagination, catalyse original thinking and find counter-intuitive solutionsHow did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking. For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us. These five patterns-Attention, Levitation, Imagination, Experimentation and Navigation-are marked by a flexibility and a freshness of approach that transcends conventional problem-solving. Alien thinkers know how to free their imagination and detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they prototype ideas in systematic ways to reflect feedback and the constraints of reality. Alien Thinking will help you innovate better and develop world-changing ideas of your own.
Cyril Bouquet (Author) Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others. Jean-Louis Barsoux (Author) Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome- How Good Managers Cause Great People To Fail. Michael Wade (Author) Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.
Status: Active
ISBN-13: 9780241481981
Published: 18 Mar 2021
Published In: United Kingdom
Imprint: Penguin Business
Publisher: Penguin Books
Format: Paperback
Height: 234mm
Width: 153mm
Spine: 22mm
Weight: 372g
Pages: 304

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