Airbnb Way, The: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

Airbnb Way, The: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging
Joseph Michelli
RRP:
NZ$ 54.00
Our Price:
NZ$ 48.60
Hardback
Not defined - 304pg
11 Oct 2019 US
International import eta 10-19 days
9781260455441
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An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty Airbnb best embodies the entrepreneurial and disruptive spirit of today's sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb's leadership strives to support the host community to ensure consistent, on-brand experiences for every guest, every time. The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. Features •Michelli is a respected thought leader and New York Times #1 bestselling author •Inside Access: Includes exclusive interviews with the Airbnb leadership team, employees, guests, and hosts •Author will promote the book to his clients, as well as his social media following, reaching more than 15,000 people through his newsletter, Twitter, and LinkedIn platforms •Ideal resource for entrepreneurs, small business owners, managers, and anyone interested in engaging customers the sharing economy

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