Africa in Fashion

Luxury, Craft and Textile Heritage

Africa in Fashion
Ken Kweku Nimo
RRP:
NZ$ 77.00
Our Price:
NZ$ 61.60
Paperback
h268 x 190mm - 200pg
5 May 2022 UK
International import eta 7-19 days
9781913947958
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Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands. Part One looks at Africa' s rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa' s textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa' s markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa' s unique position as the global industry shifts towards a more sustainable future. Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent' s most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewellery the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.
Ken Kweku Nimo is a Ghanaian researcher, brand strategist and designer. He holds a BA Hons in Fashion Merchandising and an MA in Design from the University of Johannesburg. Ken' s work underscores the potential of Africa' s luxury industry and cultural renaissance. He has contributed articles to the Journal of Design, Business and Society, and the Journal of Fashion Marketing and Management. He is a regular speaker at the In Pursuit of Luxury Conference (IPOL).
Status: Active
ISBN-13: 9781913947958
Published: 5 May 2022
Published In: United Kingdom
Imprint: Laurence King Publishing
Publisher: Laurence King Publishing
Format: Paperback
Height: 268mm
Width: 190mm
Spine: 18mm
Weight: 759g
Pages: 200

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